Annual Reports
I have produced and/or written copy for a number of annual reports. I work side-by-side with the report’s designers and photographers to ensure that my copy complements the corresponding visuals.
University of Chicago Hospitals
As a Communications Specialist at the University of Chicago Hospitals, I was responsible for writing a good portion of the hospital’s annual reports. One year, we decided to profile a number of our patients and the care they received at the hospital as a way to highlight the cutting-edge medicine offered by the University of Chicago Hospitals. I was the lead copywriter on this project and my role included contacting the patients to ensure they were comfortable appearing in the report, conducting numerous patient interviews and then coordinating and assisting the patients and photographers during the photo shoots.
The Options Clearing Corporation
I was a copywriter for the Options Clearing Corporation’s Annual Report that had the theme of Focused on Tomorrow. This theme was carried throughout the copy by highlighting the corporation’s new endeavors, including its foray into the creation of a new software technology.
My role in the production of this annual report included interviewing key executives, sorting through numerous written documents in order to pull out relevant information and working with the project’s designers. I then wrote all the initial copy and conducted a number of edits and rewrites for the written portion of the annual report.
The subject matter of this report was highly technical and required me to turn a difficult-to-understand subject matter into text that was readable by the layman. I also spent a lot of time with key executives who wanted this report to not only give details on the corporation’s financial standings, but also to serve as a high-end marketing piece.