Case Studies
Case studies are often included in proposals, but can also be valuable tools when used as part of internal and external marketing campaigns.
Here I created a created both long and short case studies as well as a series of posters as part of a marketing campaign for a major financial consulting company. This campaign was designed to educate both internal and external audiences in multiple locations on the vast array of services provided by the company.
I worked for an outside agency that was hired to develop the written portion of the campaign. My role included interviewing subject matter experts and writing the copy for all case studies and posters.