Ezines
The use of ezines by companies ─ both small and large ─ has exploded over the past ten years. I have been hired by a number of companies who needed concise, well-written copy for their ezines.
Below are samples of copy I wrote for the Sustainable Business News, an ezine that was developed for the Sustainable Business Practice of a San Francisco law firm.
- http://www.hansonbridgett.com/edms/grn_newsltr_2008-01/article1.html
- http://www.hansonbridgett.com/edms/grn_newsltr_2008-01/article3.html
- http://www.hansonbridgett.com/edms/grn_newsltr_2008-03/article1.html
My role in the creation of these documents included interviewing subject matter experts and conducting online research. The biggest challenge with this project was condensing a very large amount of material into a few paragraphs that could be easily understood by an audience that had varying degrees of knowledge on the topic.