Media Relations
Media relations is not about convincing the media to deliver your story. It is about giving those in the media a story they want to deliver. It is also about ensuring that your message is part of a planned story or broadcast. Are you an expert in your field? Then you need to make sure the reporters, editors and broadcasters who cover your industry know who you are. Why? So the next time they plan a story involving your industry, you will be the one contacted for advice, information or quoted as a “leading industry expert.”
I can help you with your company’s media strategy. First, I evaluate your business, your strengths, weaknesses and opportunities. I look at every angle. For example, your business can be helped by an article in the local paper about how your new hire is a top graduate in the field or previously worked for a well-known employer. The story might be about the new employee, but the message is that your employees are more skilled than the competition.
My media relations background includes press releases, media kits, placement of articles and acting as a media spokesperson for corporations.