Newsletters
Newsletters are one of my specialties, as I have written and/or produced hundreds of newsletters during the past 20 years. These newsletters have included high-end mailed newsletters, web-based intranet newsletters, inexpensive employee newsletters and direct mail newsletters from small businesses to the local community.
Because so many of the newsletters I have written and produced recently are intranet-based, I am unable to provide samples of them here. However, I do have these newsletters in word format and many hard copies that I am happy to share with you on a one-to-one basis.
Diablo Realty
For several years, I wrote and did the layout in PageMaker for a newsletter that was mailed to over 500 clients, past clients and potential clients of a local real estate broker. This newsletter was designed to be a “stay in touch” piece for the broker’s client base.
The broker wanted the newsletter to include one or two short articles on current events that may affect the real estate market and the remainder to be helpful hints or recipes that would be and saved or maybe put on the refrigerator.
My role in the creation of the newsletter was to research the current, local real estate market to come up with an appropriate topic or topics and then write the main article. I also found “helpful hints” and recipes that were appropriate for the time of the year that the newsletter would be mailed.
OCC News
I wrote and produced the OCC News for several years. This newsletter was mailed quarterly to members of the stock exchanges that traded stock options and employees of the Option Clearing Corporation.
I researched and wrote all the articles and supervised the print production. The subject matter of this newsletter is highly complex and my challenge was to create copy that was both informative and easy to read by an audience with wide-ranging levels of knowledge on the intricacies of the stock market and stock options.